That’s Fun: A Display Font That Makes Campaigns More Engaging
Choosing the Right Font for a Summer Sale Social Series
It was a Thursday morning, and I was knee-deep in designing a week-long Instagram campaign for a summer sale. The visuals were vibrant, the product shots were on brand, but something was missing. The headlines looked flat. The message wasn’t jumping off the screen. That’s when I remembered That’s Fun — a display font I’d downloaded a few weeks prior but hadn’t yet used in a real project.
That’s Fun is a cheerful, geometric display font that brings a playful yet modern vibe to any design. Its letters are built from clean circles, sharp corners, and balanced curves, giving it a structured but approachable look. It’s not overly whimsical like some script fonts, nor is it cold and clinical like many sans serifs. It strikes a perfect middle ground — ideal for campaigns that want to feel fun, but still professional.
How That’s Fun Improved Our Campaign Visuals
For the summer sale campaign, we were promoting a 40% discount across new arrivals. The key message was “Don’t Miss Out,” and we needed that to be clear, fast, and friendly. I swapped out the standard sans serif we were using and dropped That’s Fun into the headline layer.
Instantly, the design felt more lively. The circular “O” in “Don’t” and the bold, rounded “D” in “Miss” caught the eye before the rest of the text even registered. It gave the message a visual rhythm that made it easier to read at a glance — which is crucial in fast-scrolling feeds.
We used That’s Fun across all our social posts, YouTube thumbnails, and Pinterest pins. It worked especially well on dark backgrounds, where its clean outlines and high contrast helped the text pop without feeling cluttered. On lighter backgrounds, the font maintained a softness that kept the tone warm and inviting.
Where That’s Fun Shines Best
That’s Fun is best used for short, punchy headlines and callouts rather than long-form text. It excels in:
- Social media headlines and captions
- YouTube thumbnail titles
- Pinterest pin text overlays
- Email banner headers
- Instagram story stickers and highlights
- Reels covers and TikTok thumbnails
It’s also a great option for logo-style text, limited-edition labels, and branded content headers. Because of its geometric structure, it works well in both digital and print formats — from digital ads to packaging design.
Readability Tips for Mobile and Thumbnail Views
One of the biggest challenges with display fonts is maintaining readability on small screens. That’s Fun handles this surprisingly well, but a few tips helped:
- Use it at a larger size — 36px and up for mobile headlines
- Avoid tight spacing between letters to preserve clarity
- Add a subtle stroke or shadow if placing over busy images
- Stick to solid backgrounds or high-contrast overlays
These small adjustments ensured our audience could read the message in under two seconds — which is critical for engagement in platforms like Instagram and TikTok.
Font Pairing Made Easy
Because That’s Fun has such a strong personality, it pairs best with more neutral supporting fonts. Here’s what worked well in our campaign:
- With a clean sans serif – Used That’s Fun for headlines and Montserrat for body text. Clean and modern.
- With a script font – Paired it with a light script for subheadings to add contrast and elegance.
- With a serif font – For a more editorial look, we used Playfair Display beneath That’s Fun headlines.
The key was to let That’s Fun be the star of the show while supporting it with more restrained typography. This created a visual hierarchy that guided the eye naturally from headline to message to call-to-action.
What to Check Before Using That’s Fun in Campaigns
Before finalizing the font for client work or commercial use, always check the licensing. That’s Fun comes with a commercial license, which means it can be used in ads, merchandise, digital products, and client projects — a big plus for marketers and designers.
Also, make sure to check the available styles. That’s Fun includes multiple weights and alternates, which gave us flexibility in design. We used the bolder weight for primary headlines and the lighter version for overlay text on images.
It supports multiple languages and works well across platforms, which is essential for global campaigns or multilingual content. The file formats included are standard (OTF, TTF), so no issues with compatibility in Photoshop, Canva, or Figma.
Real-World Campaign Examples
We used That’s Fun in several parts of the summer sale campaign:
- Social posts – “40% Off Summer Styles” as a bold headline
- Email header – “Don’t Miss Our Biggest Sale Yet”
- Pinterest pins – “Limited Time Only – Shop Now”
- YouTube thumbnails – “New Arrival Alert” with a product image
- Instagram story highlights – Used in logo-style text for “Sale,” “New,” and “Limited” badges
In each case, the font helped reinforce the campaign’s tone — energetic, approachable, and exciting. It made the message easier to digest and more memorable, which is exactly what you want from display typography.
Final Thoughts
That’s Fun is more than just a cute font — it’s a versatile display typeface that brings clarity, charm, and consistency to marketing visuals. Whether you’re building a social media campaign, designing a product launch, or creating a branded content series, it’s a smart addition to your design toolkit.
Next time you’re stuck choosing a font that feels both fun and professional, give That’s Fun a try. It might just be the missing piece that makes your campaign visuals stand out.
